What are landing pages?

A landing page is a preliminary web page or an arrival page where we want to highlight something in particular. This can be a product, some service, or promotion of a product. They are used for everything that is SEM (search engine marketing), better known as Google Adwords ads.

Lead generation landing pages are a critical component of any digital marketing strategy. They help marketers focus on their top selling points and communicate them clearly to their target audiences.

A landing page is a standalone webpage that exists for the sole purpose of driving conversions. It can be used for anything from lead generation, free trials, product launches, e-commerce purchases and more. Landing pages can be used for nearly any type of business. The key is creating a landing page that appeals to your target audience and encourages them to take the next step in their purchase process.

The main purpose of a landing page is to get visitors to take action — whether that’s signing up for your newsletter or purchasing your product. If you have an email list or social media following, it’s important to direct traffic to a dedicated landing page where they will interact with your brand in a positive way.

To achieve stunning landing pages is necessary that we use an amazing landing page builder. And for that reason, we are going to run you through the options. Creating landing pages is a simple process if you have the right tool.

Landing page best practices

Landing page best practices are some of the most important factors in an effective landing page. They can make or break your website, so it’s important to make sure you understand these concepts.

  1. You need a single call to action.

There should only be one primary goal on a landing page: get visitors to fill out a form or download an ebook. If you have multiple CTAs on your landing page, it will confuse users and cause them to bounce from the site before they complete their goals.

  1. Use images and videos liberally (and for good reason).

An image or video of a product or service can help convince visitors that what you offer is legitimate and valuable — especially if it’s related to the CTA button itself (e.g., an ebook about weight loss). Images and videos also help capture attention in a way words alone can’t match.

  1. Make sure your copy is concise and clear, yet persuasive at the same time.

Your CTA should stand out from everything else on your web page because it’s different from the rest of the content in terms of color, style, size, etc., but don’t go overboard with too many features or benefits; keep it simple so people know exactly what they’re getting into

What Is The Best Landing Page Builder & Benefits of Landing Page


Why it’s a great landing page builder?

I can’t tell what are landing pages without naming Leadpages. This tool is used by everyone to control their marketing and get better results, from Fortune 500 companies to entrepreneurs with no previous experience,

What is Leadpages? And why is it one of the best landing page builders tools?

Leadpages is the #1 landing page creator in the sector, with more than 46,000 paid customers.

With Leadpages, you choose from a gallery of high conversion templates specific to your industry and then customize them with an intuitive drag and drop creator.

Key Features:

  • A/B Split Testing
  • Free Hosting
  • Integrations with WordPress
  • Unlimited Traffic & Leads
  • 40+ Standard Integrations
  • Simple drag and drop editor
  • Mobile-responsive templates

Pricing Packages

Leadpages offers plans from USD 25 per month and is the only landing page creator in the sector that allows you to sort templates by average conversion rate. Customers constantly get conversion rates of 20%, 30% and even 50% with minimal effort.

Leadpages is available starting at US $ 25.00 / month. Leadpages has no free version but offers a free trial.

Get started with a 14-day free trial of Leadpages today. 

Try Leadpages


The perfect landing page is possible, with Unbounce

Who uses Unbounce?

Unbounce is one of the landing page platforms most chosen by agencies, e-commerce, and SaaS. No matter the sector or use case, landing pages convert more traffic, more often, than websites.

What is Unbounce? And why is it one of the best landing page builders tools?

Unbounce helps you convert more visitors into potential customers, sales and customers. With the drag and drop developer, you can create and publish your own landing pages without the need of a computer professional.

Get some of the best ideas, technology, and relationships in the sector to help you increase your skillset and become the marketing expert you always wanted to be.

Key Features

  • Unlimited Users
  • Speed Boost
  • SSL Encryption
  • WordPress Integration
  • 100+ Customizable Templates
  • Unlimited Domains
  • Free Professional Photos from Unsplash
  • A/B Testing
  • Tools for lead generation
  • Clіеnt management аnd multі-usеr mаnаgеmеnt

Pricing Packages

Unbounce is available starting at US $ 79.00 / month. Unbounce has no free version but offers a free trial.

Get started with a free 14-day trial of Unbounce today.

Try Unbounce


An optimized landing page is possible, with Instapage

What is Instapage? And why is it one of the best landing page builders tools?

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketing professionals by allowing them to create, customize and optimize post-scale experiences. With more than one million landing pages with an average conversion rate of over 22%, Instapage is helping 15,000 customers in 100 countries get more value from their campaigns.

Key Features

  • SSL Encryption 
  • Thor Render Engine™ (Speed Boost)
  • Create and update post-click pages in minutes
  • Сustоmіzаblе landing page forms
  • Ensure brand compliance with precision design features
  • Robust conversion analytics
  • Unlimited A/B testing

Pricing Packages

Instapage is available starting at US $ 149.00 / month. Instapage has no free version but offers a free trial.

Get started with a free 14-day trial of Instapage today.

Try Instapage


A complete landing page is possible, with GetResponse

This is nothing more than a complete set of simple, but powerful, scaled and customized solutions for small and large companies is offered.

What is GetResponse? And why is it one of the best landing page builders tools?

Marketing automation for companies of all shapes and sizes. No matter how big or small your business is, create fully scalable workflows in a simple drag-and-drop creator. Track subscriber behaviors in real-time and react to completed purchases, abandoned cars and much more.

Key Features

  • Drag-and-drop editor 
  • Mobile-responsive templates designed for high conversions
  • Built-in image editor with stunning photos from Shutterstock 
  • Great Сustоmеr Ѕеrvісе
  • Intеllіgеnt Lіst Аutоmаtіоn
  • Great analytics and testing

Pricing Packages

GetResponse is available starting at US $ 15.00 / month. GetResponse has no free version but offers a free trial.

Get started with a free 30-day trial of GetResponse today.

Try GetResponse


If you’ve got no coding skills, Landingi might just be what you need to take your online business a step higher. It’s as simple as copy-paste! Landingi has even earned the trust of some known 4,000+ companies, and what more? – you can register for a free trial before you decide to subscribe.

Ket Features

  • Unlimited landing pages
  • А/В Ѕрlіt Testing
  • Simple drag and drop editor
  • 200+ Customizable Landing Page Templates
  • Image and icon library
  • One-click duplication
  • Оrgаnіс Rаnk Орtіmіzаtіоn

Pricing Packages

Landingi is available starting at US $ 29.00 / month. Landingi has no free version but offers a free trial.

Get started with a free 14-day trial of Landingi today.

Try Landingi


Ucraft is another multifunctional website builder, that is user-friendly, and with different layouts and contents across different devices. Ucraft offers you a fourteen-day trial period before you can commit a payment plan. There’s even a Ucraft community from where you can see sites built by Ucraft.

Ket Features

  • Drag-and-drop editor
  • 24/7 Live chat support
  • SEO Tools
  • Pages App: add, remove, rearrange the website pages
  • Responsive and clean ready-made templates

Pricing Packages

Ucraft has a free version and also offers a 14-day free trial.

Get started with a free 14-day trial of Ucraft today – no credit card required.

Try Ucraft


Some of the quizzes and contests you see online are created by script kiddies on Shortstack! Shortstack is a more refined page builder, to incorporate most of what you see on social media especially. Those polls and contests you see on blogs are very likely a product of Shortstack on blogs.

Key Features

  • 65+ professionally designed templates and 20+ themes
  • Drag and drop editor 
  • Style Panel allows you to customize colors, fonts, boxes, size, text 
  • Automatically display content when and where you choose
  • Simple client management

Pricing Packages

ShortStack is available starting at US $ 99.00 / month. ShortStack has no free version but offers a free trial.

Get started with a free trial of ShortStack today.

Try ShortStack

What are the benefits of using a landing page builder?

We all agree that a lead capture page can greatly impact the success of an online business. Ideally, it should motivate a prospective site visitor to take some action, for example, make an order or check other products in your store. To create a clear and succinct destination page, a landing page builder plays a vital role. Here are some of the benefits of landing page builder;

  • Goal-oriented

Different businesses deal with different products and services, and so does the methods of marketing vary. For instance, a leading page can be optimized to sell a product, capture email leads, make offers on some products or even invite people to a webinar. a landing page builder will effectively achieve any of the objectives.

  • A/B testing

A leading page builder will benefit your business by creating multiple (which is not very easy without a landing page builder) landing pages and tracking them to know which performs best.

  • Attractive templates

With a landing page builder, you are at the benefit of being able to create or adopting ready-made striking templates. There is even more freedom when you create a standalone static page as it doesn’t have to comply with the design of your website.

  • Flexible publishing options

Most landing page builders such as Landingi have very flexible publishing options, with some having ready-to-use on-page pop-ups whose contents and hyperlinks you can edit, or even add to another page. Others will offer you a subdomain once you buy their service(s).

  • Integration with third-party

A subdomain, manageable outside the root domain, is particularly handy for it allows your sales team can manage it without much IT expertise. For example, leads can be exported to your other marketing tools, just like some dropshipping allow you to advertise your products on other platforms.

You can even export your leads for different purposes, like say Mailchimp for email marketing. Overall, this is a big time saver.

Some other benefits you’ll get from these landing page builders include; a large experts’ community, extremely fast lead page development and knowledgeable support teams.

See an overview of some powerful and popular landing page builders available.

Now it’s time to start

Landing pages are one of the most important digital marketing tools in your arsenal. They help you build your email list, generate leads and drive conversions for your business.

A landing page is a web page that is created to capture site visitors’ attention and convince them to take a specific action. It’s a one-page website that focuses on one goal: getting people to sign up for something, download an ebook or buy something from you.

A landing page provides a potential customer with the first impression of a product. This is where they’re most likely to decide whether to check the details and/or order or to exit that site. For that reason, ensure you make the best of the best that you can. Each custom landing page should have one primary goal — whether it’s getting visitors to subscribe to your email list or converting them into customers. Choose one primary goal and stick with it!

Now that we have finished clarifying the doubts about what are landing pages, benefits of landing page, why they are important and what are the best tools to create them, we only have to get down to work and choose one of these options to start optimizing your business.